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Big Data Analytics

Salesforce Consulting

Productized AI

Unlock the Power of Big Data with UPP - A Databricks Partner.

UPP delivers enterprise-grade Big Data Analytics & Business Intelligence with robust data governance, advanced analytics, and real-time insights. As a trusted IT consulting firm and Databricks partner, we turn data into business value, driving efficiency and innovation.

Big Data Analytics Consulting

Data Governance Solutions

Advanced Data Analytics

Real-Time Data Processing

Scalable Data Integration

Predictive Business Insights

Maximize Your CRM Potential with UPP - Salesforce Ridge Consulting Partner.

UPP provides expert Salesforce consulting to help businesses streamline workflows, enhance customer engagement, and maximize ROI. As a Salesforce Ridge Partner, we deliver tailored solutions, seamless integration, and scalable automation for long-term success.

Salesforce Ridge Partner

CRM Workflow Optimization

Salesforce Implementation & Customization

Customer Experience Enhancement

Sales & Marketing Automation

Data-Driven CRM Strategy

Revolutionize Business with UPP - AI Solutions.

UPP delivers next-gen AI solutions, leveraging Agentic AI, Generative AI, and LLM-powered chatbots to drive intelligent automation, predictive analytics, and autonomous decision-making. Our scalable AI technology optimizes customer engagement, content creation, and enterprise workflows for business growth.

Agentic AI

Generative AI for Business Automation

LLM-Powered AI Chatbots

AI-Driven Predictive Analytics

Purpose-Built AI Solutions

Scalable AI Deployment

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INNOVATION HUB

Where Ideas Ignite and Futures Take Flight.

Our latest reports and whitepapers explore how Big Data, AI, and Salesforce transform industries, unlock new efficiencies, and enhance customer engagement. As a leading IT Outsourcing and Consulting company in Vietnam, UPP shares expert insights on emerging trends, innovation, and best practices—helping businesses stay ahead in a rapidly evolving digital landscape.

Explore More

Multi-Agent System: How AI Agents Collaborate to Solve Complex Problems (Part 1)

Learn what a multi-agent system is, how AI agents collaborate, its key components, benefits, use cases, and challenges in complex AI workflows.

What Enterprise Data Needs Before AI Agents Can Take Action

Explore data readiness for AI and the operational data capabilities AI agents need before they can safely take action across enterprise workflows.

Traditional Data Architecture vs Agentic Data Architecture: Which Is Better for Enterprise AI?

Compare traditional and agentic data architecture to understand what changes when Enterprise AI moves from analysis to autonomous action, and what enterprises should keep, add, and govern.

AI Integration Services in Australia: Moving from Pilot to Production

Australian businesses are moving beyond AI pilots. Learn why AI integration, data readiness, workflow design, governance, and AI operations are critical to production-ready AI.

Is Your Enterprise Data AI-Ready?

Explore the meaning of AI-ready data and how a trusted data foundation can help enterprises move AI from experimentation to production.

AI Tokens Are Becoming a Cost Problem

AI tokens can quietly raise production costs as usage scales. See how to control token usage, optimise workflows and protect the ROI of AI features.

AI Assistants vs AI Agents: What Problem Are You Actually Solving?

Understand the difference between AI assistants and AI agents, compare their roles in task automation and workflow execution, and choose the right enterprise AI approach.

How Agentforce Increases Patient Satisfaction by 30% in Healthcare

Discover how UPP helped a healthcare enterprise increase patient satisfaction by 30% using Salesforce Agentforce, improving care coordination, staff productivity, and appointment adherence.

Smarter Context Design Starts with Understanding AI Tokens

AI tokens influence how enterprise AI understands context, retrieves knowledge, and generates accurate responses. Learn why smarter context design leads to better AI performance.

5 Ways a Strong SDLC Unlocks More Value from AI Coding Tools

AI coding tools create more value when placed inside a strong SDLC. This blog explains 5 ways SDLC works to maximize the effectiveness of AI coding tools.

From Drift to Control: Building a Continuous Evaluation Pipeline for AI Agents

CI/CD remains the foundation of reliable software delivery. But AI agents introduce new failure modes that traditional testing cannot fully capture. Learn how Continuous Evaluation extends CI/CD to help teams build reliable AI agents in production.

How AI-Powered Education Uncovers Hidden Student Risk Signals

Discover how AI-Powered Education helps institutions connect fragmented student data, improve student retention, and drive better student success outcomes.

How Agentforce Supports Enterprise Operations

Discover how Salesforce Agentforce enhances enterprise operations with AI-driven workflows, real-time CRM insights, automation, and scalable service management.

AI Is Booming. But Who Will Capture the Value?

OpenAI, Anthropic, and Gemini are all winning in AI but in different ways. As models plateau, the real battle shifts to systems, distribution, and revenue.

Multi-Agent System: How AI Agents Collaborate to Solve Complex Problems (Part 1)

Learn what a multi-agent system is, how AI agents collaborate, its key components, benefits, use cases, and challenges in complex AI workflows.

What Enterprise Data Needs Before AI Agents Can Take Action

Explore data readiness for AI and the operational data capabilities AI agents need before they can safely take action across enterprise workflows.

Traditional Data Architecture vs Agentic Data Architecture: Which Is Better for Enterprise AI?

Compare traditional and agentic data architecture to understand what changes when Enterprise AI moves from analysis to autonomous action, and what enterprises should keep, add, and govern.

AI Integration Services in Australia: Moving from Pilot to Production

Australian businesses are moving beyond AI pilots. Learn why AI integration, data readiness, workflow design, governance, and AI operations are critical to production-ready AI.

Is Your Enterprise Data AI-Ready?

Explore the meaning of AI-ready data and how a trusted data foundation can help enterprises move AI from experimentation to production.

AI Tokens Are Becoming a Cost Problem

AI tokens can quietly raise production costs as usage scales. See how to control token usage, optimise workflows and protect the ROI of AI features.

AI Assistants vs AI Agents: What Problem Are You Actually Solving?

Understand the difference between AI assistants and AI agents, compare their roles in task automation and workflow execution, and choose the right enterprise AI approach.

How Agentforce Increases Patient Satisfaction by 30% in Healthcare

Discover how UPP helped a healthcare enterprise increase patient satisfaction by 30% using Salesforce Agentforce, improving care coordination, staff productivity, and appointment adherence.

Smarter Context Design Starts with Understanding AI Tokens

AI tokens influence how enterprise AI understands context, retrieves knowledge, and generates accurate responses. Learn why smarter context design leads to better AI performance.

5 Ways a Strong SDLC Unlocks More Value from AI Coding Tools

AI coding tools create more value when placed inside a strong SDLC. This blog explains 5 ways SDLC works to maximize the effectiveness of AI coding tools.

From Drift to Control: Building a Continuous Evaluation Pipeline for AI Agents

CI/CD remains the foundation of reliable software delivery. But AI agents introduce new failure modes that traditional testing cannot fully capture. Learn how Continuous Evaluation extends CI/CD to help teams build reliable AI agents in production.

How AI-Powered Education Uncovers Hidden Student Risk Signals

Discover how AI-Powered Education helps institutions connect fragmented student data, improve student retention, and drive better student success outcomes.

How Agentforce Supports Enterprise Operations

Discover how Salesforce Agentforce enhances enterprise operations with AI-driven workflows, real-time CRM insights, automation, and scalable service management.

AI Is Booming. But Who Will Capture the Value?

OpenAI, Anthropic, and Gemini are all winning in AI but in different ways. As models plateau, the real battle shifts to systems, distribution, and revenue.

CDP vs MDM: Why the Difference Matters and Where Data 360 Fits

Confused between CDP and MDM? Discover how Data 360 fits into your data strategy and why separating governance from activation is critical for scalable growth.

The end of LLM dominance? A new path to AGI

Is LLM scaling enough? Discover a new AGI path with AI reasoning, energy based models, and next-gen modular architectures.

Rethinking Salesforce Skill Gaps in the AI Era

Bridge Salesforce skill gaps without delays. Explore practical strategies to accelerate implementation and unlock greater business value.

The Inevitable Obsolescence of Pure LLMs

As AI moves beyond language, pure LLMs reveal their limits. This article explores the rise of grounded, system-based AI driven by data, action, and real-world feedback.

OpenClaw: From Chatbot to Operator Agentic System

Chatbots talk but rarely act. Explore how OpenClaw enables operator style AI agents to execute real tasks through agent loops, MCP, and local automation.

Why AI Alone Won’t Fix Patient Flow Issues

AI alone won’t fix patient flow. Without clean, real-time, and integrated data, predictive models fail to reduce overcrowding, delays, and bed blockages.

Salesforce’s Product Rebrand: What Businesses Need to Know Now

Salesforce’s 2025 rebrand shifts products toward an AI-first. Learn what the changes mean for your business and how to adapt your Salesforce strategy.

Top Digital Transformation Technologies for Australia 2026

Top digital transformation technologies shaping Australia in 2026, from AI and cloud to automation, data platforms, and cybersecurity.

How Hospitals Deploy On-Premise Clinical AI Assistants

How healthcare leaders use on-premise clinical AI to reduce risk, protect patient data, and scale decision intelligence responsibly.

Top 5 Big Data Analytics Companies in Vietnam 2026

Explore the top 5 Big Data Analytics companies in Vietnam offering Big Data consulting, predictive analytics, and data-driven solutions to drive business growth.

What Data Pipelines do LLM systems actually need?

This blog explores the data pipelines LLM systems need in production, covering data contracts, ingestion, and feedback loops for scalable reliability.

Top 10 Mistakes to Avoid When Implementing Salesforce

Discover the top 10 mistakes to avoid when implementing Salesforce and learn how UPP helps businesses ensure smooth, secure, and successful deployments.

How Salesforce High-Velocity Sales Can Improve Sales Productivity with the Performance Scoring Model

Discover how Salesforce’s Performance Scoring Model and Sales Engagement help teams prioritize leads, improve conversion rates, and boost sales productivity with smarter insights.

OpenAI Agents SDK and The Future of Action-Oriented AI in Business

OpenAI Agents SDK marks a new era: AI that not only advises but executes, bringing autonomy, adaptability, and business impact.

CDP vs MDM: Why the Difference Matters and Where Data 360 Fits

Confused between CDP and MDM? Discover how Data 360 fits into your data strategy and why separating governance from activation is critical for scalable growth.

The end of LLM dominance? A new path to AGI

Is LLM scaling enough? Discover a new AGI path with AI reasoning, energy based models, and next-gen modular architectures.

Rethinking Salesforce Skill Gaps in the AI Era

Bridge Salesforce skill gaps without delays. Explore practical strategies to accelerate implementation and unlock greater business value.

The Inevitable Obsolescence of Pure LLMs

As AI moves beyond language, pure LLMs reveal their limits. This article explores the rise of grounded, system-based AI driven by data, action, and real-world feedback.

OpenClaw: From Chatbot to Operator Agentic System

Chatbots talk but rarely act. Explore how OpenClaw enables operator style AI agents to execute real tasks through agent loops, MCP, and local automation.

Why AI Alone Won’t Fix Patient Flow Issues

AI alone won’t fix patient flow. Without clean, real-time, and integrated data, predictive models fail to reduce overcrowding, delays, and bed blockages.

Salesforce’s Product Rebrand: What Businesses Need to Know Now

Salesforce’s 2025 rebrand shifts products toward an AI-first. Learn what the changes mean for your business and how to adapt your Salesforce strategy.

Top Digital Transformation Technologies for Australia 2026

Top digital transformation technologies shaping Australia in 2026, from AI and cloud to automation, data platforms, and cybersecurity.

How Hospitals Deploy On-Premise Clinical AI Assistants

How healthcare leaders use on-premise clinical AI to reduce risk, protect patient data, and scale decision intelligence responsibly.

Top 5 Big Data Analytics Companies in Vietnam 2026

Explore the top 5 Big Data Analytics companies in Vietnam offering Big Data consulting, predictive analytics, and data-driven solutions to drive business growth.

What Data Pipelines do LLM systems actually need?

This blog explores the data pipelines LLM systems need in production, covering data contracts, ingestion, and feedback loops for scalable reliability.

Top 10 Mistakes to Avoid When Implementing Salesforce

Discover the top 10 mistakes to avoid when implementing Salesforce and learn how UPP helps businesses ensure smooth, secure, and successful deployments.

How Salesforce High-Velocity Sales Can Improve Sales Productivity with the Performance Scoring Model

Discover how Salesforce’s Performance Scoring Model and Sales Engagement help teams prioritize leads, improve conversion rates, and boost sales productivity with smarter insights.

OpenAI Agents SDK and The Future of Action-Oriented AI in Business

OpenAI Agents SDK marks a new era: AI that not only advises but executes, bringing autonomy, adaptability, and business impact.

What's new in Mixture of Experts in 2025?

Uncover the latest advances in Mixture of Experts powering top AI models like DeepSeek and Qwen3 for scalable performance in 2025.

DuckDB - A Modern Analytics Database Built for Speed and Simplicity

In the modern era of data analytics, professionals are constantly looking for tools that are not only powerful and flexible but also easy to integrate into daily workflows. One such tool that has been gaining increasing attention is DuckDB, an open-source analytics database that is designed to run directly within your application.

Technical Deep Dive: Understanding Veeva Systems

In today’s blog, we dive into Veeva’s tech stack—examining how it solves regulatory, data, and collaboration challenges in the life sciences sector.

Anthropic’s Model Context Protocol (MCP): The “USB-C” Standard for AI Integration (Part 2)

Learn how to implement Anthropic’s Model Context Protocol (MCP) using Python to connect LLMs with external data for smarter, scalable AI workflows.

Anthropic’s Model Context Protocol (MCP): The “USB-C” Standard for AI Integration

AI models are incredibly powerful, but historically they’ve been isolated from the rich data and tools that organizations use every day. Every new integration – whether connecting a model to a database, a document repository, or an API – required a custom solution.

Optimizing Data Pipelines in Salesforce Data Cloud

Explore a technical deep-dive into optimizing data pipelines in Salesforce Data Cloud. Learn best practices for setup, recipe tuning, error handling, and performance enhancements to streamline data workflows and boost reliability.

Building AI Agents for Intelligent Task Automation in Business (Part 2)

Learn how to build a simple AI agent using LangGraph to plan, execute tasks, and generate answers - ideal for automating business research workflows.

Building AI Agents for Intelligent Task Automation in Business (Part 1)

AI agents powered by large language models (LLMs) are emerging as powerful solutions for automating complex business tasks. Unlike traditional software with fixed workflows, an AI agent can reason, plan, and act dynamically using natural language understanding.

Top Leading Salesforce Development Companies in Vietnam 2025

Salesforce has become the leading CRM software in the world. However, many organizations face challenges in setting up and utilizing their full potential. To ensure seamless integration, optimize workflows, and maximize business growth, partnering with a reputable Salesforce solutions provider is essential. The following article will highlight high-quality Salesforce companies in Vietnam.

Could AGI Arrive Early Before 2026 - Recent Updates Will Show

Artificial General Intelligence (AGI) has transitioned from an abstract concept to a focal point in the tech industry recently, sparking intense debate among experts. The rise of AGI is a matter of when, not if. UPP’s recent updates suggest that AGI could possibly emerge as early as 2026, though opinions vary widely.

What is a Data Lakehouse? How is it different from a Data Warehouse and a Data Lake?

Learn how a Data Lakehouse unifies Data Lakes and Data Warehouses, enabling seamless storage, analytics, and AI/ML scalability for modern businesses.

Building Agentic Systems with LangGraph: A Technical Deep Dive

LangGraph, built on LangChain, lets LLMs control workflows as agents, not just responders. This article covers its architecture and key considerations for agent.

Open Table Format: A New Standard for Data Management

How does Open Table Format (OTF) enable scalable, high-performance data processing? Dive into the key benefits and real-world applications.

Implementing a Commercial RAG Chat Service with LLM for High Concurrency and Stability

Building a high-performance commercial Retrieval-Augmented Generation (RAG) chat service that can handle tens of thousands to hundreds of thousands of concurrent users requires a robust distributed architecture, optimized load balancing, efficient retrieval mechanisms, and careful resource management. This article details the key architectural and technical components necessary to achieve a stable and scalable LLM-powered RAG service.

What's new in Mixture of Experts in 2025?

Uncover the latest advances in Mixture of Experts powering top AI models like DeepSeek and Qwen3 for scalable performance in 2025.

DuckDB - A Modern Analytics Database Built for Speed and Simplicity

In the modern era of data analytics, professionals are constantly looking for tools that are not only powerful and flexible but also easy to integrate into daily workflows. One such tool that has been gaining increasing attention is DuckDB, an open-source analytics database that is designed to run directly within your application.

Technical Deep Dive: Understanding Veeva Systems

In today’s blog, we dive into Veeva’s tech stack—examining how it solves regulatory, data, and collaboration challenges in the life sciences sector.

Anthropic’s Model Context Protocol (MCP): The “USB-C” Standard for AI Integration (Part 2)

Learn how to implement Anthropic’s Model Context Protocol (MCP) using Python to connect LLMs with external data for smarter, scalable AI workflows.

Anthropic’s Model Context Protocol (MCP): The “USB-C” Standard for AI Integration

AI models are incredibly powerful, but historically they’ve been isolated from the rich data and tools that organizations use every day. Every new integration – whether connecting a model to a database, a document repository, or an API – required a custom solution.

Optimizing Data Pipelines in Salesforce Data Cloud

Explore a technical deep-dive into optimizing data pipelines in Salesforce Data Cloud. Learn best practices for setup, recipe tuning, error handling, and performance enhancements to streamline data workflows and boost reliability.

Building AI Agents for Intelligent Task Automation in Business (Part 2)

Learn how to build a simple AI agent using LangGraph to plan, execute tasks, and generate answers - ideal for automating business research workflows.

Building AI Agents for Intelligent Task Automation in Business (Part 1)

AI agents powered by large language models (LLMs) are emerging as powerful solutions for automating complex business tasks. Unlike traditional software with fixed workflows, an AI agent can reason, plan, and act dynamically using natural language understanding.

Top Leading Salesforce Development Companies in Vietnam 2025

Salesforce has become the leading CRM software in the world. However, many organizations face challenges in setting up and utilizing their full potential. To ensure seamless integration, optimize workflows, and maximize business growth, partnering with a reputable Salesforce solutions provider is essential. The following article will highlight high-quality Salesforce companies in Vietnam.

Could AGI Arrive Early Before 2026 - Recent Updates Will Show

Artificial General Intelligence (AGI) has transitioned from an abstract concept to a focal point in the tech industry recently, sparking intense debate among experts. The rise of AGI is a matter of when, not if. UPP’s recent updates suggest that AGI could possibly emerge as early as 2026, though opinions vary widely.

What is a Data Lakehouse? How is it different from a Data Warehouse and a Data Lake?

Learn how a Data Lakehouse unifies Data Lakes and Data Warehouses, enabling seamless storage, analytics, and AI/ML scalability for modern businesses.

Building Agentic Systems with LangGraph: A Technical Deep Dive

LangGraph, built on LangChain, lets LLMs control workflows as agents, not just responders. This article covers its architecture and key considerations for agent.

Open Table Format: A New Standard for Data Management

How does Open Table Format (OTF) enable scalable, high-performance data processing? Dive into the key benefits and real-world applications.

Implementing a Commercial RAG Chat Service with LLM for High Concurrency and Stability

Building a high-performance commercial Retrieval-Augmented Generation (RAG) chat service that can handle tens of thousands to hundreds of thousands of concurrent users requires a robust distributed architecture, optimized load balancing, efficient retrieval mechanisms, and careful resource management. This article details the key architectural and technical components necessary to achieve a stable and scalable LLM-powered RAG service.

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Akira Igarashi
#Akira Igarashi
Keunsoo Lee
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Le Van Hoang
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Dong Do
#Dong Do
Nguyen Anh Nhat Linh
#Nguyen Anh Nhat Linh
Tuan Le
#Tuan Le
Duy To Quang
#Duy To Quang
Duc Tran Xuan
#Duc Tran Xuan

"The work Ha has done for RTB West has been instrumental in our growth and success."

James Inglese

Founder, RTB West Inc.

Los Angeles, California.

"Their support was both efficient and marked by a strong sense of professionalism throughout the entire process."

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CEO, AKIRA INC.

Tokyo, Japan

"It was a pleasure working with UPP, especially with Nathan Ha and Louis Pham. Despite the time difference, the UPP team was highly responsive and consistently professional. Truly top-tier."

Keunsoo Lee

Product Manager, Mandata Corporation.

Seoul, South Korea

"The project management team went above and beyond by offering comprehensive training on the new features and functionalities."

Le Van Hoang

CEO, Kaopiz.

Hanoi, Vietnam.

"They anticipated challenges, promptly delivered high-quality results, and maintained excellent communication."

Dong Do

CEO, Ekotek.

Hanoi, Vietnam.

"The team's outstanding attention to our needs and seamless integration into their work was remarkable."

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CEO, SanAn Software.

Hanoi, Vietnam.

"I appreciate their willingness and quality. They always try to meet our expectations and highly commit to the deadline."

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Co-founder & Chairman, SotaTek JSC.

Hanoi, Vietnam.

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CEO, Newwave Solutions.

Hanoi, Vietnam.

"They have a great team."

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CEO, Relipa Co., Ltd.

Hanoi, Vietnam.

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